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Deft is building e-commerce search to help you find the right product quickly – TechCrunch

Deft is building e-commerce search to help you find the right product quickly – TechCrunch

E-commerce search startup Deft is releasing a multimodal search function for users to get better results. The company, which opened its service to beta users in May, has rolled out the new search experience so users don’t have to describe the item in words.The company is trying to solve the problem of finding the right item without spending hours looking for a product. Often users end up with subpar results while searching for products because their search query description won’t match the details of listed items. The startup is relying on different techniques, including building its own parser and knowledge graph… 

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