Skip to content

Behind the TV ads against antisemitism: a fortune assembled under apartheid – Forward

Behind the TV ads against antisemitism: a fortune assembled under apartheid – Forward

 

 

The narrator of a 30-second commercial during Saturday Night Live had a jarring message for viewers expecting another fast-food jingle or car insurance pitch.“There is one form of hatred on the rise in the U.S. often passed off as legitimate discourse or just ignored,” she intoned as animated words flash onto a bright background. “Shine a light on antisemitism. Together, we can dispel the darkness.”The public service announcement, which first aired in December, is part of Shine A Light, a new high-profile campaign of advertising, public events and corporate partnerships responding to rising antisemitism in the United States. Mayors from Los… 

​ 

Read More 

Leave a Reply

Your email address will not be published. Required fields are marked *